{"id":26600,"date":"2021-01-02T09:00:00","date_gmt":"2021-01-02T09:00:00","guid":{"rendered":"https:\/\/newsroom.qnet.net\/qnet-2020-dijital-is-odulu\/"},"modified":"2021-01-02T09:00:00","modified_gmt":"2021-01-02T09:00:00","slug":"qnet-2020-dijital-is-odulu","status":"publish","type":"post","link":"https:\/\/newsroom.qnet.net\/tr\/qnet-2020-dijital-is-odulu\/","title":{"rendered":"QNET\u2019e 2020 dijital i\u015f \u00f6d\u00fcl\u00fc"},"content":{"rendered":"

QNET, Avrupa’n\u0131n en b\u00fcy\u00fck a\u011f pazarlama gazetesi Network-Karriere taraf\u0131ndan,<\/span> \u20182020 Dijital \u0130\u015f \u00d6d\u00fcl\u00fc’ne<\/span> <\/a>lay\u0131k g\u00f6r\u00fcld\u00fc.<\/span> Covid-19 salg\u0131n\u0131nda h\u0131zla hayata ge<\/span><\/a>\u00e7irdi\u011fi dijital \u00e7\u00f6z\u00fcmleri sayesinde<\/span> \u00f6d\u00fcl kazanan QNET Europe, pandemi s\u00fcrecinde 7 dilde haftada 20<\/span> \u00e7evrimi\u00e7i\/online i\u015f sunumu ger\u00e7ekle\u015ftirmeye ba\u015flad\u0131, distrib\u00fct\u00f6rlerinin sosyal medyay\u0131 etkili kullanmalar\u0131 i\u00e7in online workshoplar d\u00fczenledi ve yeni distrib\u00fct\u00f6rlere i\u015fletme konusunda ko\u00e7luk yapan<\/span> \u00e7evrimi\u00e7i bir i\u015f akademisi kurdu.<\/span><\/p>\n

QN Europe, pandemi d\u00f6neminde h\u0131zla hayata ge\u00e7irdi\u011fi dijital \u00e7\u00f6z\u00fcmleri sayesinde, Avrupa’daki Do\u011frudan Sat\u0131\u015f ve Network Pazarlama end\u00fcstrisinin<\/span> \u00f6nde gelen ticaret yay\u0131n\u0131<\/span> Network-Karriere taraf\u0131ndan \u20182020 Dijital \u0130\u015f \u00d6d\u00fcl\u00fc’ne (Digital Business Award) lay\u0131k g\u00f6r\u00fcld\u00fc.<\/span> <\/p>\n

D\u00fcnyan\u0131n d\u00f6rt bir yan\u0131nda \u00fclkeler karantinaya girerken ve<\/span> \u00f6zellikle Avrupa\u2019da vakalarda b\u00fcy\u00fck bir art\u0131\u015f ya\u015fan\u0131rken, ili\u015fkiye dayal\u0131 pazarlamaya ve birebir sat\u0131\u015flara dayanan do\u011frudan sat\u0131\u015f end\u00fcstrisi olduk\u00e7a etkilendi. QN Europe ise;<\/span> distrib\u00fct\u00f6r a\u011f\u0131n\u0131n (network\u00fc), i\u015flerin duraksayaca\u011f\u0131 ve a\u011f\u0131r darbe alaca\u011f\u0131 \u00f6ng\u00f6r\u00fcs\u00fcyle hareket etti. QN Europe Genel M\u00fcd\u00fcr\u00fc J\u00e9r\u00f4me Hoerth ve ekibi, distrib\u00fct\u00f6r a\u011f\u0131n\u0131n i\u015flerinin etkili bir \u015fekilde dijitalle\u015fmesini sa\u011flamak i\u00e7in<\/span> \u00e7ok h\u0131zl\u0131 bir \u015fekilde<\/span> \u00f6nlemler uygulamaya ba\u015flad\u0131. Daha<\/span> \u00f6nce i\u015flerini y\u00fcr\u00fctmek i\u00e7in y\u00fcz y\u00fcze etkile\u015fimlerle yol alan \u015firket, dijital odakl\u0131 bir yakla\u015f\u0131ma ge\u00e7erken uzaktan<\/span> \u00e7al\u0131\u015fmaya uyum sa\u011flad\u0131.<\/span> <\/p>\n

Dijitalle\u015fmeye do\u011fru ilerleyen bir d\u00fcnyada QNET\u2019in network\u00fc destekleme<\/span> \u00e7abas\u0131n\u0131 takdir eden<\/span> \u00f6d\u00fclle ilgili bir de\u011ferlendirme yapan J\u00e9r\u00f4me Hoerth;<\/span> \u201cDistrib\u00fct\u00f6r a\u011f\u0131m\u0131z, i\u015fimizin merkezinde yer al\u0131yor. \u0130\u015f \u00e7abalar\u0131n\u0131 ve ihtiya\u00e7 duyduklar\u0131 ara\u00e7lar\u0131<\/span> ve deste\u011fi verebilmek i\u00e7in bunu sorunsuz bir \u015fekilde<\/span> \u00e7evrimi\u00e7i hale getirmemiz ve h\u0131zl\u0131 hareket etmemiz gerekiyordu. Dijital ileti\u015fime bu kadar h\u0131zl\u0131 ge\u00e7i\u015f yapmak kolay bir i\u015f de\u011fildi. Avrupa’n\u0131n bir\u00e7ok yerinde faaliyet g\u00f6steren bir \u015firket olarak, a\u011f\u0131m\u0131za en ba\u015f\u0131ndan itibaren en az 3 dilde destek sa\u011flamam\u0131z gerekiyordu” diye konu\u015ftu.<\/span><\/p>\n

\u00c7evrimi\u00e7i i\u015f akademisi kurdu<\/span><\/h2>\n

QN Europe’daki dijitalle\u015fme s\u00fcrecinin pandemi<\/span> \u00f6ncesinde ba\u015flad\u0131\u011f\u0131n\u0131 ancak hayata ge\u00e7irilmesinin daha sonras\u0131 i\u00e7in planland\u0131\u011f\u0131n\u0131 kaydeden Hoerth, Covid-19\u2019un, QN Europe’u h\u0131zl\u0131 bir \u015fekilde adapte olmaya ve planlar uygulamaya zorlad\u0131\u011f\u0131n\u0131 ifade etti. Hoerth, \u015f\u00f6yle konu\u015ftu: \u201cPandemiden k\u0131sa bir s\u00fcre sonra QN Europe, b\u00f6lge genelinde 7 dilde haftada 20<\/span> \u00e7evrimi\u00e7i\/online i\u015f sunumu yapmaya ba\u015flad\u0131. Ayr\u0131ca bu s\u00fcre\u00e7te, distrib\u00fct\u00f6rlerimizi i\u015f kurarken sosyal medyay\u0131 etkili bir \u015fekilde kullanma konusunda e\u011fitmek i\u00e7in online workshoplar d\u00fczenledik. Ekiplerimizi motive etmek i\u00e7in sanal ileti\u015fim ara\u00e7lar\u0131n\u0131 ke\u015ffetmelerine de yard\u0131mc\u0131 olduk. Buna ek olarak, QN Europe, yeni distrib\u00fct\u00f6rlere i\u015fletme konusunda ko\u00e7luk yapan ve onlara destek veren bir<\/span> \u00e7evrimi\u00e7i i\u015f akademisi kurdu.”<\/span> <\/p>\n

Caluza:<\/span> \u201cPandemide say\u0131s\u0131z zorlu\u011fun \u00fcstesinden geldik\u201d<\/span> <\/h2>\n

QNET CEO\u2019su Malou Caluza ise, “Hepimizin bildi\u011fi gibi, Covid-19 salg\u0131n\u0131 \u00e7ok fazla tedirginlik ve belirsizli\u011fe neden oldu. Bu s\u00fcre\u00e7te QN Europe ekibinin \u015fimdiye kadar yapt\u0131klar\u0131ndan ise son derece gurur duyuyorum. Bu<\/span> \u00f6d\u00fcl, onlar\u0131n ve hepimizin s\u0131k\u0131 \u00e7al\u0131\u015fmalar\u0131n\u0131n bir kan\u0131t\u0131. Do\u011frudan pazarlaman\u0131n bu zor zamanlarda tam olarak desteklenmesini sa\u011flamak i\u00e7in dijital stratejilerimizi s\u00fcrekli geli\u015ftiriyoruz. Sosyal mesafeli bir toplum anlay\u0131\u015f\u0131na uyum sa\u011flamam\u0131z i\u00e7in a\u00e7\u0131k ve etkili ileti\u015fim hatlar\u0131 kurmam\u0131z<\/span> \u00f6nemli” diye konu\u015ftu.<\/span><\/p>\n

 <\/p>\n

\u201cQNET i\u00e7in<\/span> \u00f6d\u00fcll\u00fc bir y\u0131l oldu\u201d<\/span><\/p>\n

\u20182020 Dijital \u0130\u015f \u00d6d\u00fcl\u00fc’, QNET\u2019in 2020 y\u0131l\u0131nda ald\u0131\u011f\u0131 alt\u0131nc\u0131 \u00f6d\u00fcl.<\/span> \u015eirket bu y\u0131l\u0131n ba\u015f\u0131nda 7. 2020 M\u00fc\u015fteri Sat\u0131\u015f ve Servis D\u00fcnya \u00d6d\u00fclleri\u2019nde (7th Annual 2020 Customer Sales and Service World Awards) Gold Globee International Award<\/span> \u00f6d\u00fcl\u00fcn\u00fc ald\u0131. 17. MarCom<\/span> \u00d6d\u00fclleri 2020\u2019de ise 3 alt\u0131n<\/span> \u00f6d\u00fcle lay\u0131k g\u00f6r\u00fcl\u00fcrken, 2020 International Business Awards ve Stevie Asia-Pacific 2020<\/span> \u00f6d\u00fcllerinde de bronz<\/span> \u00f6d\u00fclleri toplad\u0131.<\/span><\/p>\n

Avrupa’n\u0131n en uzun s\u00fcredir devam eden pazarlama a\u011f\u0131 ve do\u011frudan sat\u0131\u015f sekt\u00f6r\u00fc yay\u0131nc\u0131s\u0131<\/span> olan Network-Karriere, 18 y\u0131l<\/span> \u00f6nce a\u011f pazarlamas\u0131 end\u00fcstrisinin<\/span> \u00f6nde gelen isimlerinden biri olarak, a\u011f pazarlama distrib\u00fct\u00f6rlerin ve ilgili \u015firketlerin s\u0131k\u0131 \u00e7al\u0131\u015fmalar\u0131n\u0131 ve ba\u015far\u0131lar\u0131n\u0131 rapor etmek ve tan\u0131mak i\u00e7in Bernd Seitz taraf\u0131ndan kuruldu. \u015eu anda Network-Karriere’nin d\u00fcnya<\/span> \u00e7ap\u0131nda 320.000’den fazla kay\u0131tl\u0131 okuyucusu bulunuyor. Verdi\u011fi y\u0131ll\u0131k<\/span> \u00f6d\u00fcller ise sekt\u00f6re<\/span> \u00f6zg\u00fc olarak, \u015firketlerin g\u00fcncel olaylara ve a\u011flar\u0131n\u0131n refah\u0131na nas\u0131l katk\u0131da bulunabileceklerine g\u00f6re \u015fekilleniyor.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

QNET, Avrupa’n\u0131n en b\u00fcy\u00fck a\u011f pazarlama gazetesi Network-Karriere taraf\u0131ndan, \u20182020 Dijital \u0130\u015f \u00d6d\u00fcl\u00fc’ne lay\u0131k g\u00f6r\u00fcld\u00fc. Covid-19 salg\u0131n\u0131nda h\u0131zla hayata ge\u00e7irdi\u011fi dijital \u00e7\u00f6z\u00fcmleri sayesinde \u00f6d\u00fcl kazanan QNET Europe, pandemi s\u00fcrecinde 7 dilde haftada 20 \u00e7evrimi\u00e7i\/online i\u015f sunumu ger\u00e7ekle\u015ftirmeye ba\u015flad\u0131, distrib\u00fct\u00f6rlerinin sosyal medyay\u0131 etkili kullanmalar\u0131 i\u00e7in online workshoplar d\u00fczenledi ve yeni distrib\u00fct\u00f6rlere i\u015fletme konusunda ko\u00e7luk yapan \u00e7evrimi\u00e7i […]<\/p>\n","protected":false},"featured_media":26601,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_qnet_ais_enabled":false,"_qnet_ais_points":"","_qnet_ais_title":"","location":"","rank_math_title":"QNET'e Network-Karriere 2020 Dijital \u0130\u015f \u00d6d\u00fcl\u00fc","rank_math_description":"QNET, pandemide 7 dilde haftal\u0131k 20 \u00e7evrimi\u00e7i i\u015f sunumu ve online i\u015f akademisi gibi dijital \u00e7\u00f6z\u00fcmleri sayesinde Network-Karriere 2020 Dijital \u0130\u015f \u00d6d\u00fcl\u00fc'n\u00fc ald\u0131.","rank_math_focus_keyword":"2020 Dijital \u0130\u015f \u00d6d\u00fcl\u00fc","footnotes":""},"categories":[314],"tags":[],"regions":[],"class_list":["post-26600","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-award-tr"],"_links":{"self":[{"href":"https:\/\/newsroom.qnet.net\/tr\/wp-json\/wp\/v2\/posts\/26600","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newsroom.qnet.net\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsroom.qnet.net\/tr\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/newsroom.qnet.net\/tr\/wp-json\/wp\/v2\/comments?post=26600"}],"version-history":[{"count":0,"href":"https:\/\/newsroom.qnet.net\/tr\/wp-json\/wp\/v2\/posts\/26600\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsroom.qnet.net\/tr\/wp-json\/wp\/v2\/media\/26601"}],"wp:attachment":[{"href":"https:\/\/newsroom.qnet.net\/tr\/wp-json\/wp\/v2\/media?parent=26600"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsroom.qnet.net\/tr\/wp-json\/wp\/v2\/categories?post=26600"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsroom.qnet.net\/tr\/wp-json\/wp\/v2\/tags?post=26600"},{"taxonomy":"newsroom-region","embeddable":true,"href":"https:\/\/newsroom.qnet.net\/tr\/wp-json\/wp\/v2\/regions?post=26600"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}