{"id":25861,"date":"2025-01-28T09:00:00","date_gmt":"2025-01-28T09:00:00","guid":{"rendered":"https:\/\/newsroom.qnet.net\/dogrudan-satis-sektoru-buyumeye-devam-ediyor\/"},"modified":"2025-01-28T09:00:00","modified_gmt":"2025-01-28T09:00:00","slug":"dogrudan-satis-sektoru-buyumeye-devam-ediyor","status":"publish","type":"post","link":"https:\/\/newsroom.qnet.net\/tr\/dogrudan-satis-sektoru-buyumeye-devam-ediyor\/","title":{"rendered":"Do\u011frudan Sat\u0131\u015f Sekt\u00f6r\u00fc B\u00fcy\u00fcmeye Devam Ediyor"},"content":{"rendered":"

D\u00fcnya Do\u011frudan Sat\u0131\u015f Dernekleri Federasyonu (WFDSA), 2023 y\u0131l\u0131na ait do\u011frudan sat\u0131\u015f sekt\u00f6r\u00fcne dair yeni verilerini a\u00e7\u0131klad\u0131. K\u00fcresel do\u011frudan sat\u0131\u015f sekt\u00f6r\u00fc, 2023 y\u0131l\u0131 itibar\u0131yla 167,7 milyar dolara ula\u015farak b\u00fcy\u00fcme trendini s\u00fcrd\u00fcrd\u00fc. Pandeminin etkilerinin ard\u0131ndan sekt\u00f6rde b\u00fcy\u00fck bir hareketlilik g\u00f6zlemlenirken, \u00f6zellikle ba\u011f\u0131ms\u0131z sat\u0131\u015f temsilcilerinin, giri\u015fimcilerin say\u0131s\u0131 \u00f6nemli bir \u00f6l\u00e7\u00fcde artt\u0131.<\/span>
 <\/p>\n

Sekt\u00f6re kad\u0131n giri\u015fimcilerin say\u0131s\u0131 artt\u0131<\/span><\/h2>\n

2023 verilerine g\u00f6re, do\u011frudan sat\u0131\u015f sekt\u00f6r\u00fcnde ba\u011f\u0131ms\u0131z sat\u0131\u015f temsilcilerinin say\u0131s\u0131 102,9 milyona ula\u015ft\u0131. Bu temsilciler aras\u0131nda kad\u0131nlar\u0131n oran\u0131 ise giderek art\u0131yor. Global Entrepreneurship Monitor (GEM) verilerine g\u00f6re, her alt\u0131 kad\u0131ndan biri yak\u0131n gelecekte kendi i\u015fini kurmay\u0131 planl\u0131yor. Kad\u0131n giri\u015fimcilerin y\u00fczde 73\u2019\u00fc i\u015f g\u00fcc\u00fc s\u0131k\u0131nt\u0131lar\u0131 nedeniyle bu ad\u0131m\u0131 at\u0131yor. Y\u00fczde 49\u2019u toptan veya perakende i\u015f kurmay\u0131 tercih ederken, y\u00fczde 36\u2019s\u0131 ise tek ba\u015f\u0131na giri\u015fimci oluyor.<\/span><\/p>\n

Ba\u011f\u0131ms\u0131z sat\u0131\u015f temsilcilerinin ya\u015f da\u011f\u0131l\u0131m\u0131na bak\u0131ld\u0131\u011f\u0131nda ise, y\u00fczde 48,7\u2019sinin 35 ile 54 ya\u015f aras\u0131nda oldu\u011fu g\u00f6r\u00fcl\u00fcyor. Gen\u00e7 giri\u015fimciler de sekt\u00f6re ilgi g\u00f6steriyor; y\u00fczde 25,9\u2019u 34 ya\u015f ve alt\u0131nda yer al\u0131yor.<\/span><\/p>\n

En \u00e7ok sa\u011fl\u0131\u011fa destek \u00fcr\u00fcnleri talep g\u00f6rd\u00fc<\/span><\/p>\n

2023 y\u0131l\u0131 itibar\u0131yla en b\u00fcy\u00fck do\u011frudan sat\u0131\u015f pazarlar\u0131 aras\u0131nda ABD, 36,6 milyar dolarl\u0131k sat\u0131\u015f rakam\u0131yla lider konumda yer al\u0131yor. Onu, 19,7 milyar dolarla Almanya, 16,2 milyar dolarla G\u00fcney Kore ve 15,04 milyar dolarla \u00c7in takip ediyor. K\u00fcresel sat\u0131\u015flar\u0131n b\u00fcy\u00fck bir k\u0131sm\u0131n\u0131 sa\u011fl\u0131\u011fa destek, kozmetik ve ki\u015fisel bak\u0131m \u00fcr\u00fcnleri ile ev e\u015fyalar\u0131 olu\u015fturuyor. Sa\u011fl\u0131\u011fa destek sekt\u00f6r\u00fc, y\u00fczde 31,7\u2019lik pay ile en b\u00fcy\u00fck kategori olurken, kozmetik ve ki\u015fisel bak\u0131m y\u00fczde 24,2, ev e\u015fyalar\u0131 ise y\u00fczde 17,0 pay ile ilk \u00fc\u00e7te yer al\u0131yor.<\/span><\/p>\n

T\u00fcrkiye pandemiden beri b\u00fcy\u00fcyor<\/span><\/h2>\n

Do\u011frudan sat\u0131\u015f sekt\u00f6r\u00fcn\u00fcn T\u00fcrkiye \u00fczerindeki geli\u015fmelerini de\u011ferlendiren QNET T\u00fcrkiye, Orta Asya ve Rusya B\u00f6lge Genel M\u00fcd\u00fcr\u00fc Cem Geyik “Pandemi sonras\u0131 T\u00fcrkiye, do\u011frudan sat\u0131\u015f sekt\u00f6r\u00fcnde dikkat \u00e7eken bir b\u00fcy\u00fcme s\u00fcreci ge\u00e7iriyor. Hem yerel hem de uluslararas\u0131 markalar\u0131n ilgisini \u00e7eken sekt\u00f6r, esnek i\u015f modelleri ve sundu\u011fu giri\u015fimcilik f\u0131rsatlar\u0131yla ekonomideki de\u011fi\u015fimlere h\u0131zla uyum sa\u011flayabiliyor. \u00d6zellikle dijital platformlar \u00fczerinden yap\u0131lan sat\u0131\u015flar, sekt\u00f6rdeki en b\u00fcy\u00fck trendlerden biri haline gelmi\u015f durumda. \u00c7evrimi\u00e7i sat\u0131\u015f kanallar\u0131n\u0131n y\u00fckseli\u015fi, do\u011frudan sat\u0131\u015f alan\u0131nda ciddi bir b\u00fcy\u00fcme ivmesi yaratt\u0131. Bu alanda sekt\u00f6r son d\u00f6rt y\u0131lda istikrarl\u0131 bir geli\u015fim g\u00f6sterdi. Gen\u00e7 n\u00fcfusun dijital platformlara olan ilgisi ve sosyal medyan\u0131n g\u00fcc\u00fc, giri\u015fimcilerin yeni i\u015f modelleri yaratmalar\u0131na zemin haz\u0131rlad\u0131. Bu s\u00fcre\u00e7te, pek \u00e7ok yeni marka ve giri\u015fimci, do\u011frudan sat\u0131\u015f y\u00f6ntemlerini benimseyerek sekt\u00f6re kat\u0131ld\u0131. 2024 y\u0131l\u0131nda QNET T\u00fcrkiye olarak, saat ve tak\u0131 kategorilerinde \u00f6nemli bir b\u00fcy\u00fcme kaydettik diyebiliriz. Bu ba\u015far\u0131, markan\u0131n yerel pazarda g\u00fc\u00e7l\u00fc bir geli\u015fim g\u00f6sterdi\u011fini ve t\u00fcketici tercihlerinde \u00f6nemli bir yer edindi\u011fini ortaya koyuyor\u201d s\u00f6zlerine yer verdi.<\/span><\/p>\n

QNET Hakk\u0131nda:   <\/span><\/p>\n

QNET, do\u011frudan sat\u0131\u015f sistemini kendi birikimleri ve e-ticaret ile birle\u015ftirerek yeni bir de\u011fer ortaya koydu. Asya\u2019n\u0131n \u00f6nde gelen do\u011frudan sat\u0131\u015f \u015firketlerinden biri olan QNET\u2019in 25 y\u0131l\u0131 a\u015fk\u0131n ge\u00e7mi\u015finde, e-ticaretin g\u00fcc\u00fcyle \u00e7\u0131\u011f\u0131r a\u00e7an i\u015f modeli d\u00fcnya \u00e7ap\u0131nda 100\u2019\u00fc a\u015fk\u0131n \u00fclkede milyonlarca giri\u015fimcinin g\u00fc\u00e7lenmesine sebep oldu. QNET, 2014 y\u0131l\u0131ndan beri Manchester City Spor Kul\u00fcb\u00fc\u2019n\u00fcn, 2018 y\u0131l\u0131nda ayn\u0131 kul\u00fcb\u00fcn kad\u0131n futbol tak\u0131m\u0131n\u0131n resmi do\u011frudan sat\u0131\u015f sponsoru oldu. QNET, ayn\u0131 zamanda Afrika Futbol Federasyonu (CAF) sponsorudur. 2019 y\u0131l\u0131nda ise Fenerbah\u00e7e HDI Sigorta Erkek Voleybol Tak\u0131m\u0131n\u0131n forma kol sponsorlu\u011funu \u00fcstlendi.<\/span><\/p>\n

2010 y\u0131l\u0131nda T\u00fcrkiye\u2019ye ad\u0131m atan QNET, \u00fclkemizin d\u00f6rt bir yan\u0131na ula\u015fan g\u00fc\u00e7l\u00fc bir network yap\u0131s\u0131na sahiptir. ‘D\u00fcnyaya De\u011fer Katmak \u0130\u00e7in Kendini Geli\u015ftir’ (RYTHM) felsefesi ile hareket eden ve g\u00fc\u00e7l\u00fc sivil toplum kurulu\u015flar\u0131yla sosyal sorumluluk projesi ger\u00e7ekle\u015ftiren QNET, 2017 y\u0131l\u0131nda Aile \u00c7al\u0131\u015fma ve Sosyal Hizmetler Bakanl\u0131\u011f\u0131 Gen\u00e7lik ve Spor Kul\u00fcb\u00fc \u0130stanbul \u015eubesi Erkek Voleybol Tak\u0131m\u0131, 2018 y\u0131l\u0131ndaysa ayn\u0131 kurumun K\u0131z Futbol Tak\u0131m\u0131 sponsorudur.<\/span><\/p>\n

QNET, \u00fcr\u00fcnlerini tasarlarken do\u011faya ve insana sayg\u0131 prensibinden asla vazge\u00e7medi. \u00dcr\u00fcn kategorilerinin i\u00e7inde erkekler i\u00e7in geli\u015ftirilen Naturtres \u015eampuan, Sa\u00e7 kremi, Du\u015f jeli serisi, ya\u011flar ve serum ile Physio Radiance cilt bak\u0131m \u00fcr\u00fcnleri, l\u00fcks Bernhard H. Mayer\u00ae saat ve tak\u0131lar\u0131, HomePure Nova su ar\u0131tma cihaz\u0131, hava ar\u0131tma cihaz\u0131 HomePure Zayn, su iyonizeri HomePure Viva ve Q-breaks konaklama \u00fcr\u00fcnleri yer almaktad\u0131r. QNET T\u00fcrkiye Do\u011frudan Sat\u0131\u015f Derne\u011fi\u2019nin<\/span> \u2018silver\u2019 \u00fcyesidir.<\/span><\/p>\n

Daha fazla bilgi i\u00e7in l\u00fctfen QNET\u2019in www.qnetturkiye.com.tr adresindeki web sitesini ziyaret edin.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

D\u00fcnya Do\u011frudan Sat\u0131\u015f Dernekleri Federasyonu (WFDSA), 2023 y\u0131l\u0131na ait do\u011frudan sat\u0131\u015f sekt\u00f6r\u00fcne dair yeni verilerini a\u00e7\u0131klad\u0131. K\u00fcresel do\u011frudan sat\u0131\u015f sekt\u00f6r\u00fc, 2023 y\u0131l\u0131 itibar\u0131yla 167,7 milyar dolara ula\u015farak b\u00fcy\u00fcme trendini s\u00fcrd\u00fcrd\u00fc. Pandeminin etkilerinin ard\u0131ndan sekt\u00f6rde b\u00fcy\u00fck bir hareketlilik g\u00f6zlemlenirken, \u00f6zellikle ba\u011f\u0131ms\u0131z sat\u0131\u015f temsilcilerinin, giri\u015fimcilerin say\u0131s\u0131 \u00f6nemli bir \u00f6l\u00e7\u00fcde artt\u0131.  Sekt\u00f6re kad\u0131n giri\u015fimcilerin say\u0131s\u0131 artt\u0131 2023 verilerine […]<\/p>\n","protected":false},"featured_media":25862,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_qnet_ais_enabled":false,"_qnet_ais_points":"","_qnet_ais_title":"","location":"","rank_math_title":"WFDSA 2023 verileri: do\u011frudan sat\u0131\u015f b\u00fcy\u00fcyor, QNET aktar\u0131yor","rank_math_description":"WFDSA'n\u0131n 2023 verilerine g\u00f6re k\u00fcresel do\u011frudan sat\u0131\u015f sekt\u00f6r\u00fc 167,7 milyar dolara ula\u015ft\u0131; ba\u011f\u0131ms\u0131z sat\u0131\u015f temsilcisi say\u0131s\u0131 102,9 milyona y\u00fckseldi.","rank_math_focus_keyword":"WFDSA 2023 verileri","footnotes":""},"categories":[312],"tags":[],"regions":[],"class_list":["post-25861","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-direct-selling-tr"],"_links":{"self":[{"href":"https:\/\/newsroom.qnet.net\/tr\/wp-json\/wp\/v2\/posts\/25861","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newsroom.qnet.net\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsroom.qnet.net\/tr\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/newsroom.qnet.net\/tr\/wp-json\/wp\/v2\/comments?post=25861"}],"version-history":[{"count":0,"href":"https:\/\/newsroom.qnet.net\/tr\/wp-json\/wp\/v2\/posts\/25861\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsroom.qnet.net\/tr\/wp-json\/wp\/v2\/media\/25862"}],"wp:attachment":[{"href":"https:\/\/newsroom.qnet.net\/tr\/wp-json\/wp\/v2\/media?parent=25861"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsroom.qnet.net\/tr\/wp-json\/wp\/v2\/categories?post=25861"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsroom.qnet.net\/tr\/wp-json\/wp\/v2\/tags?post=25861"},{"taxonomy":"newsroom-region","embeddable":true,"href":"https:\/\/newsroom.qnet.net\/tr\/wp-json\/wp\/v2\/regions?post=25861"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}