{"id":25541,"date":"2026-09-08T09:00:00","date_gmt":"2026-09-08T09:00:00","guid":{"rendered":"https:\/\/newsroom.qnet.net\/tarihi-zirve-qnet-in-kuresel-yolu\/"},"modified":"2026-09-08T09:00:00","modified_gmt":"2026-09-08T09:00:00","slug":"tarihi-zirve-qnet-in-kuresel-yolu","status":"publish","type":"post","link":"https:\/\/newsroom.qnet.net\/tr\/tarihi-zirve-qnet-in-kuresel-yolu\/","title":{"rendered":"Tarihi Zirve QNET\u2019in K\u00fcresel Yolu"},"content":{"rendered":"

QNET, k\u00fcresel yolculu\u011funda 28. y\u0131l\u0131n\u0131 kutluyor. \u015eirket, 2010 y\u0131l\u0131ndan bu yana T\u00fcrkiye\u2019de giri\u015fimcilik ekosistemine sa\u011flad\u0131\u011f\u0131 katk\u0131lar, dijital d\u00f6n\u00fc\u015f\u00fcm yat\u0131r\u0131mlar\u0131, finansal okuryazarl\u0131k \u00e7al\u0131\u015fmalar\u0131 ve s\u00fcrd\u00fcr\u00fclebilirlik projeleriyle pazardaki<\/span> 16 y\u0131ll\u0131k yolculu\u011funu<\/strong><\/span> b\u00fcy\u00fcterek s\u00fcrd\u00fcr\u00fcyor.<\/span><\/p>\n

Do\u011frudan sat\u0131\u015f sekt\u00f6r\u00fcn\u00fcn \u00f6nde gelen markalar\u0131ndan<\/span> QNET<\/strong>, k\u00fcresel \u00f6l\u00e7ekte 28\u2019inci kurulu\u015f y\u0131l\u0131n\u0131 kutlarken T\u00fcrkiye\u2019de de<\/span> 16 y\u0131l\u0131<\/strong><\/span> geride b\u0131rak\u0131yor. T\u00fcrkiye pazar\u0131na girdi\u011fi 2010 y\u0131l\u0131ndan bu yana do\u011frudan sat\u0131\u015f modelini yerel giri\u015fimcilik dinamikleriyle bulu\u015fturan \u015firket; e\u011fitimden dijital altyap\u0131ya, finansal okuryazarl\u0131ktan \u00e7evresel s\u00fcrd\u00fcr\u00fclebilirli\u011fe uzanan \u00e7al\u0131\u015fmalar\u0131yla uzun vadeli de\u011fer yaratmay\u0131 hedefliyor.<\/span><\/p>\n

QNET, T\u00fcrkiye\u2019deki 16 y\u0131ll\u0131k yolculu\u011funda dijitalle\u015fen pazar ko\u015fullar\u0131na uyum sa\u011flayarak ticaretini ve operasyonunu k\u00fcresel bilgi birikimiyle d\u00f6n\u00fc\u015ft\u00fcrd\u00fc. \u015eirket, dijital yetkinliklerini geli\u015ftirirken \u00fcr\u00fcn portf\u00f6y\u00fcn\u00fc t\u00fcketicilerin farkl\u0131la\u015fan ihtiya\u00e7lar\u0131 do\u011frultusunda \u00e7e\u015fitlendirdi. Giri\u015fimcilerini dijital ara\u00e7larla destekleyen, Microsoft ile dijital d\u00f6n\u00fc\u015f\u00fcm projesi y\u00fcr\u00fcten, dijital i\u00e7erik platformunu ve \u00fcr\u00fcn katalogunu s\u00fcrekli g\u00fcncelleyen QNET, do\u011frudan sat\u0131\u015f sekt\u00f6r\u00fcnde \u00f6nc\u00fc rol oynamay\u0131 s\u00fcrd\u00fcr\u00fcyor.<\/span><\/p>\n

Dijitalle\u015fmeyle birlikte QNET, RYTHM felsefesine uygun olarak T\u00fcrkiye\u2019de sosyal etki \u00e7al\u0131\u015fmalar\u0131na a\u011f\u0131rl\u0131k veriyor. \u015eirket i\u00e7in \u00f6nemli kilometre ta\u015flar\u0131ndan biri olan<\/span> FinGreen program\u0131<\/strong><\/span> 2023 y\u0131l\u0131ndan beri T\u00fcrkiye\u2019de hayata ge\u00e7irildi. \u00d6zellikle kad\u0131nlar\u0131n ve gen\u00e7lerin finansal okuryazarl\u0131k d\u00fczeylerinin geli\u015ftirilmesini ama\u00e7layan projeyle bug\u00fcne kadar<\/span> 600\u2019\u00fc a\u015fk\u0131n ki\u015fiye<\/strong><\/span> ula\u015f\u0131ld\u0131.<\/span><\/p>\n

QNET, program kapsam\u0131nda Kad\u0131n Eme\u011fini De\u011ferlendirme Vakf\u0131 (KEDV) ve T\u00fcvana Okuma \u0130stekli \u00c7ocuk E\u011fitim Vakf\u0131 (TO\u00c7EV) ile i\u015f birlikleri ger\u00e7ekle\u015ftirdi. D\u00fczenlenen e\u011fitim ve fark\u0131ndal\u0131k \u00e7al\u0131\u015fmalar\u0131yla kat\u0131l\u0131mc\u0131lar\u0131n b\u00fct\u00e7e y\u00f6netimi, tasarruf ve finansal planlama konular\u0131nda bilgi edinmeleri desteklendi. Program, g\u00fcnl\u00fck ya\u015famda daha bilin\u00e7li finansal kararlar al\u0131nmas\u0131na katk\u0131 sa\u011flaman\u0131n yan\u0131 s\u0131ra \u00f6zellikle kad\u0131nlar\u0131n ve gen\u00e7lerin ekonomik a\u00e7\u0131dan g\u00fc\u00e7lenmesini hedefliyor.<\/span><\/p>\n

\u00c7evresel s\u00fcrd\u00fcr\u00fclebilirlik, QNET\u2019in T\u00fcrkiye\u2019deki yakla\u015f\u0131m\u0131n\u0131n \u00f6nemli ba\u015fl\u0131klar\u0131ndan biri. \u015eirketin EcoMatcher i\u015f birli\u011fiyle 2021 y\u0131l\u0131nda ba\u015flatt\u0131\u011f\u0131<\/span> Green Legacy program\u0131<\/strong><\/span> kapsam\u0131nda, T\u00fcrkiye\u2019nin de aralar\u0131nda bulundu\u011fu 11 \u00fclkede bug\u00fcne kadar toplam<\/span> 20 bin 200 a\u011fac\u0131n<\/strong><\/span> dikilmesine katk\u0131 sa\u011fland\u0131.<\/span><\/p>\n

Program, Kenya, Filipinler, Birle\u015fik Arap Emirlikleri, Endonezya, Cezayir, T\u00fcrkiye, M\u0131s\u0131r, Fas, Azerbaycan, Irak ve Malezya\u2019y\u0131 kaps\u0131yor. \u00c7evresel etkinin uluslararas\u0131 i\u015f birlikleriyle b\u00fcy\u00fct\u00fclmesini ama\u00e7layan QNET, bu yakla\u015f\u0131m\u0131n\u0131 \u00e7evre dostu uygulamalar\u0131 ve vegan \u00fcr\u00fcn alternatifleriyle de destekliyor.<\/span><\/p>\n

Cem Geyik, \u015firketin T\u00fcrkiye\u2019deki 16 y\u0131ll\u0131k yolculu\u011funa ili\u015fkin \u015funlar\u0131 s\u00f6yledi: \u201cQNET\u2019i bug\u00fcn bulundu\u011fu noktaya ta\u015f\u0131yan en \u00f6nemli unsurlardan biri, temel de\u011ferlerimizden \u00f6d\u00fcn vermeden de\u011fi\u015fen ihtiya\u00e7lara uyum sa\u011flama becerimiz oldu. T\u00fcrkiye\u2019de faaliyet g\u00f6stermeye ba\u015flad\u0131\u011f\u0131m\u0131z 2010 y\u0131l\u0131ndan bu yana do\u011frudan sat\u0131\u015f modelimizi yerel giri\u015fimcilik dinamikleriyle bulu\u015fturarak g\u00fc\u00e7l\u00fc ve uzun soluklu bir vizyon olu\u015fturduk. De\u011fi\u015fen t\u00fcketici beklentilerine uyum sa\u011flarken dijital altyap\u0131m\u0131z\u0131, e\u011fitim olanaklar\u0131m\u0131z\u0131 ve \u00fcr\u00fcn portf\u00f6y\u00fcm\u00fcz\u00fc de geli\u015ftirmeyi s\u00fcrd\u00fcrd\u00fck.\u201d<\/span><\/p>\n

Ba\u015far\u0131n\u0131n yaln\u0131zca b\u00fcy\u00fcme rakamlar\u0131yla \u00f6l\u00e7\u00fclemeyece\u011fini belirten Geyik, s\u00f6zlerini \u015f\u00f6yle s\u00fcrd\u00fcrd\u00fc: \u201cT\u00fcrkiye\u2019deki yolculu\u011fumuzu yaln\u0131zca ticari bir faaliyet olarak g\u00f6rm\u00fcyoruz. \u0130nsanlar\u0131n hayat\u0131na dokunan ve uzun vadeli de\u011fer yaratan \u00e7al\u0131\u015fmalar, yakla\u015f\u0131m\u0131m\u0131z\u0131n \u00f6nemli bir par\u00e7as\u0131n\u0131 olu\u015fturuyor. FinGreen program\u0131n\u0131 2023 y\u0131l\u0131nda T\u00fcrkiye\u2019ye ta\u015f\u0131yarak KEDV ve TO\u00c7EV i\u015f birli\u011fiyle kad\u0131nlara ve gen\u00e7lere finansal okuryazarl\u0131k alan\u0131nda destek sunduk. B\u00fct\u00e7e y\u00f6netimi, tasarruf ve finansal planlama konular\u0131nda fark\u0131ndal\u0131k yarat\u0131rken \u00f6zellikle kad\u0131nlar\u0131n ekonomik a\u00e7\u0131dan g\u00fc\u00e7lenmesine katk\u0131 sa\u011flamay\u0131 ama\u00e7lad\u0131k. T\u00fcrkiye\u2019yi de kapsayan Green Legacy program\u0131m\u0131zla \u00e7evresel s\u00fcrd\u00fcr\u00fclebilirlik alan\u0131ndaki sorumlulu\u011fumuzu somut ad\u0131mlarla destekledik. \u00d6n\u00fcm\u00fczdeki d\u00f6nemde de giri\u015fimcilik, e\u011fitim, finansal fark\u0131ndal\u0131k ve s\u00fcrd\u00fcr\u00fclebilirlik ekseninde T\u00fcrkiye\u2019ye de\u011fer katmaya devam edece\u011fiz.\u201d<\/span><\/p>\n

1998 y\u0131l\u0131nda Hong Kong\u2019da k\u00fc\u00e7\u00fck bir ekiple kurulan QNET, bug\u00fcn Asya, Avrupa, Orta Do\u011fu ve Afrika\u2019da faaliyet g\u00f6steren k\u00fcresel bir organizasyon olarak \u00e7al\u0131\u015fmalar\u0131n\u0131 s\u00fcrd\u00fcr\u00fcyor.<\/span><\/p>\n

\u015eirket, 28 y\u0131ll\u0131k k\u00fcresel yolculu\u011fu boyunca operasyonlar\u0131n\u0131, \u00fcr\u00fcn portf\u00f6y\u00fcn\u00fc ve dijital yetkinliklerini de\u011fi\u015fen t\u00fcketici beklentilerine g\u00f6re geli\u015ftirdi.<\/span><\/p>\n

QNET\u2019in RYTHM felsefesi kapsam\u0131nda y\u00fcr\u00fctt\u00fc\u011f\u00fc sosyal etki \u00e7al\u0131\u015fmalar\u0131 e\u011fitim, sa\u011fl\u0131k, \u00e7evresel s\u00fcrd\u00fcr\u00fclebilirlik ve ekonomik g\u00fc\u00e7lenme alanlar\u0131na odaklan\u0131yor. \u015eirket, k\u00fcresel \u00f6l\u00e7ekte<\/span> 28\u2019inci<\/strong>, T\u00fcrkiye\u2019de ise<\/span> 16\u2019nc\u0131 y\u0131l\u0131n\u0131<\/strong><\/span> geride b\u0131rak\u0131rken bireylerin uzun vadeli geli\u015fimine katk\u0131 sa\u011flayan ve potansiyellerini ger\u00e7ekle\u015ftirmelerine yard\u0131mc\u0131 olan projeleri b\u00fcy\u00fctmeyi hedefliyor.<\/span> <\/p>\n","protected":false},"excerpt":{"rendered":"

QNET, k\u00fcresel yolculu\u011funda 28. y\u0131l\u0131n\u0131 kutluyor. \u015eirket, 2010 y\u0131l\u0131ndan bu yana T\u00fcrkiye\u2019de giri\u015fimcilik ekosistemine sa\u011flad\u0131\u011f\u0131 katk\u0131lar, dijital d\u00f6n\u00fc\u015f\u00fcm yat\u0131r\u0131mlar\u0131, finansal okuryazarl\u0131k \u00e7al\u0131\u015fmalar\u0131 ve s\u00fcrd\u00fcr\u00fclebilirlik projeleriyle pazardaki 16 y\u0131ll\u0131k yolculu\u011funu b\u00fcy\u00fcterek s\u00fcrd\u00fcr\u00fcyor. Do\u011frudan sat\u0131\u015f sekt\u00f6r\u00fcn\u00fcn \u00f6nde gelen markalar\u0131ndan QNET, k\u00fcresel \u00f6l\u00e7ekte 28\u2019inci kurulu\u015f y\u0131l\u0131n\u0131 kutlarken T\u00fcrkiye\u2019de de 16 y\u0131l\u0131 geride b\u0131rak\u0131yor. T\u00fcrkiye pazar\u0131na girdi\u011fi 2010 y\u0131l\u0131ndan […]<\/p>\n","protected":false},"featured_media":25542,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_qnet_ais_enabled":false,"_qnet_ais_points":"","_qnet_ais_title":"","location":"","rank_math_title":"QNET 28. y\u0131l\u0131n\u0131 kutluyor: T\u00fcrkiye'de 16 y\u0131ll\u0131k yolculuk","rank_math_description":"QNET k\u00fcresel \u00f6l\u00e7ekte 28. y\u0131l\u0131n\u0131 kutlarken, 2010'dan bu yana giri\u015fimcilik, dijital d\u00f6n\u00fc\u015f\u00fcm ve finansal okuryazarl\u0131kla T\u00fcrkiye'de 16 y\u0131l\u0131 geride b\u0131rak\u0131yor.","rank_math_focus_keyword":"QNET 28. y\u0131l\u0131","footnotes":""},"categories":[312],"tags":[],"regions":[],"class_list":["post-25541","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-direct-selling-tr"],"_links":{"self":[{"href":"https:\/\/newsroom.qnet.net\/tr\/wp-json\/wp\/v2\/posts\/25541","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newsroom.qnet.net\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsroom.qnet.net\/tr\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/newsroom.qnet.net\/tr\/wp-json\/wp\/v2\/comments?post=25541"}],"version-history":[{"count":0,"href":"https:\/\/newsroom.qnet.net\/tr\/wp-json\/wp\/v2\/posts\/25541\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsroom.qnet.net\/tr\/wp-json\/wp\/v2\/media\/25542"}],"wp:attachment":[{"href":"https:\/\/newsroom.qnet.net\/tr\/wp-json\/wp\/v2\/media?parent=25541"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsroom.qnet.net\/tr\/wp-json\/wp\/v2\/categories?post=25541"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsroom.qnet.net\/tr\/wp-json\/wp\/v2\/tags?post=25541"},{"taxonomy":"newsroom-region","embeddable":true,"href":"https:\/\/newsroom.qnet.net\/tr\/wp-json\/wp\/v2\/regions?post=25541"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}